I’ve seen many designers take one look at an older logo like this, and toss out the whole thing. But I love building off of a previous artist’s work and making it shine once again. Additionally, a logo is an identity, and it already has a relationship with those who utilize this organization. This logo, despite it’s age and funky photoshop effects, had some good stuff going on.
Symbolism: The hand holding a tree is brilliant. The care of humanity over the life of this tree, that’s what this organization is all about. It’s also a pretty decent illustration of a hand and a tree.
Font Selection: Classic non-serif font. Legible, simple, beautiful.
I banished the 90’s letter styling made popular by photoshop effects twenty years ago. Retraced the logo with vector art so it can be infinitely resized (exciting!). After a few adjustments by the client, here’s what we came up with:
* New website in progress.